![]() Marvin Olasky column on his interview with Bernays at.Political Commentators in the United States in the 20th Century: A Bio-Critical Sourcebook. "Freud's Nephew and the Origins of Public Relations".Edward Bernays, Biography of an Idea: Memoirs of a Public Relations Counsel ( excerpt ).John Stauber and Sheldon Rampton, Toxic Sludge Is Good For You: Lies, Damn Lies and the Public Relations Industry.Bernays and the Birth of Public Relations. Trust Us, We’re Experts! How Industry Manipulates Science and Gambles With Your Future. “Bringing ‘Order Out of Chaos”: Edward Bernays and the Salvation of Society Through Public Relations”. Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication, 6 August 1984 (ERIC). “ Reception of Edward Bernays’ Doctrine of ‘Manipulating Public Opinion”. “The Idea of Propaganda in America.” PhD dissertation accepted at the University of Minnesota, 1957. Bernays New York: Simon and Schuster, 1965. Biography of an Idea: Memoirs of Public Relations Counsel Edward L. PR! A Social History Of Spin – Chapter 1. ^ "Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103".It apparently stood for Louis, although even his daughters aren’t sure, since he didn’t like to talk about it. He even inflated his name with an L., a middle initial that was not on his birth record in Vienna. “Feeling he was too short, at 5 feet 4 inches, Eddie seemed determined to make everything else larger than life. Ia banyak mengutip karya-karya dari para penulis seperti Gustave Le Bon, Wilfred Trotter, Walter Lippmann, dan pamannya sendiri Sigmund Freud. Ia bekerja untuk puluha perusahaan Amerika besar yang meliputi Procter & Gamble dan General Electric, dan untuk badan-badan pemerintahan, politikus dan organisasi nirlaba.ĭari beberapa buku buatannya, Crystallizing Public Opinion (1923) dan Propaganda (1928) meraih perhatian khusus sebagai upaya-upaya awal untuk mendefinisikan dan menteorisasikan bidang hubungan masyarakat. ![]() Kampanye-kampanye paling terkenalnya meliputi sebuah upaya tahun 1929 untuk mempromosikan perempuan perokok dengan rokok-rokok bermerek khusus feminis " Torches of Freedom" dan karyanya pada United Fruit Company berkaitan dengan pelengseran pemerintahan Guatemala pada 1954. Ia adalah subyek dari biografi jangka penuh karya Larry Tye berjudul The Father of Spin (1999) dan kemudian sebuah dokumenter tahun 2002 pemenang penghargaan untuk BBC karya Adam Curtis berjudul The Century of the Self. ![]() Bernays diangkat menjadi salah satu dari 100 orang Amerika paling berpengaruh pada abad ke-20 oleh majalah Life. ( ) - Donald R.Crystallizing Public Opinion (1923), Propaganda (1928), Public Relations (1945), The Engineering of Consent (1955)Įdward Louis James Bernays ( / b ər ˈ n eɪ z/ bahasa Jerman: 22 November 1891 – 9 Maret 1995) adalah seorang pionir Austria-Amerika dalam bidang hubungan masyarakat dan propaganda, merujuk dalam obituarinya sebagai "bapak hubungan masyarakat". ( ) (2006) - Garth Jowett and Victoria O'Donnell ( ) (1995) - John Stauber and Sheldon Rampton ( ) (1988) - Noam Chomsky and Edward Herman ( ) - George Orwell, original preface to Animal Farm ( ) (1944) - Max Horkheimer and Theodor Adorno ![]() ( ) (1934) - Harwood Childs w/ an intro by Edward Bernays ( )Įarly Psychological and Sociological Influences: ( ) - Harold Lasswell, Daniel Lerner, Hans Speier All broken links fixed, maybe 100 or so texts added. ![]()
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